Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
Within the ever-evolving field of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally acclaimed PR expert who assists companies build authority, achieve top search visibility, and secure coverage on more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success is anything but conventional. Holding degrees from institutions including Michigan Ross, he began his career in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that one too. It was during this time that he became captivated by digital marketing.
What The News Guy Brings to the Table
Today, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he provides a full range of services built to move the needle for businesses.
His core offering is press release distribution, placing stories across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides expert guest posts on leading publications, SEO and local SEO strategies, authority-boosting backlink services, and PPC advertising.
Where PR Meets AI
What truly sets Rohde apart is his pioneering approach to AI search visibility. He treats press releases as a form of influence over AI systems — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity say about their business. This cutting-edge click here approach gives businesses a significant advantage in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends well beyond client work alone. He produces two podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting founders and business leaders.
On the speaking circuit, Rohde has shared his expertise at industry conferences around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde carries IMDB credits as a producer, actor, and director — proving he can bring stories to life both in film and in business.
Building Digital Trust, One Press Release at a Time
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to build authority, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.